First of all, this shade is so hard to capture on camera! It ends up looking redder, sometimes pinky, sometimes a bright color as opposed to a nice, dark hue. The photos in this post are the closest I can get. So lemme describe the color as how I see it. First glance, it looks like a deep magenta. It's a unique shade, at least for me. Then I got to swatching it and I realized that it looks like a deep violet with a 1:1 ratio of pink and red. When used more and blended out, it looks like a shade of red seen on a bruise. I kid you not, I think this could be used for making SFX bruise makeup. Crayzay! This shade actually reminds me of a Kryolan shade I used during SFX week in beauty school. 

In terms of texture, it doesn't feel as buttery as, say, Urban Decay shadows. These feel a bit gritty- chalky, maybe?- but pigmented. It's pigmented enough to stain your fingers when you swatch it. :)) It's pigmented on its own but with a primer, it's gorgeous! I didn't have a hard time using it on my lids although it stained my blending brush. :P In case you missed it, here's the look where I used this shadow.

I would totally wear this look any day, just sayin'. To make an intimidating color wearable, incorporate earthy shades like brown or taupe. Those kinds of color tame down such an eye-catching color like #12. If you want something more fun, use this as a pop of color on either the middle of the lid, lower lashline, or even a peek-a-boo color on the crease. I also find that eyeliner makes a difference too.

In case you were wondering, I got this in SM Masinag from a Jazzy Cosmetics counter although I'm 80% sure these shadows are from the brand Pinkies Collections. The shadows were on sale that time so I got it for 50% off. There are a few more shades that caught my eye so I think another counter visit is in order. Teehee.